Thursday, June 18, 2009

Eddie Baus Out

They finally did it - filed Chapter 11. It's been out there for a long time so it's not a surprise.

Since Holiday time the stores have felt understocked and not in step. Same colors, fabrics, patterns as all last year. Email blasts looked the same and may even have been the same product for all I know. I've gave up on them as you can tell.

And this is from a loyal customer. I call myself that because between Eddie Bauer and Nautica apparel that's pretty much what I wear. I really like EB's quality and I used to like their looks but for sometime I couldn't find anything I actually wanted to buy. Guess there are lots of others out there who feel the same. That's what pretty much what C11 is about. A lack of interest.

Will they come out of it - probably. But if they don't get a new direction, with a new senior merchant and a group of buyers that understand today's active adults and what they want and want to look like - it won't matter much.

For me - I'll wait and see. After all - I'm a loyal customer.

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